It is very silky without being shiny while still giving substantial color which is almost impossible to find! The fact that is not shiny or too much of a tint makes me feel comfortable putting it in my cheeks and lids, contrary to other products (also without a mirror). In summary this is as close to perfect as you’ll ever find; please don’t stop making it ever!!!! As one reviewer mentioned, the color is close to brown. I would love it more if it was closer to raspberry so that it could also compliment cooler skin tones like mine.