Hello! We are Geevie and Sophia and we are Spanish-American identical twins. Don’t let our fancy new website fool you- we are just a team of 2, and all of our products are handcrafted by us! We graduated college from the University of Minnesota in May of 2020 and we are now 23-year-old business women!! What!! Our Spanish heritage comes from our mom, who is from Galícia, Spain, and our dad is American. We were born in the US, but lived in Valencia, Spain during our childhood, eventually moving to Minneapolis, MN in 2004, where we started and are currently operating our small biz! Although we come from two different worlds, we are still very much connected to our roots and visit our family frequently.
Currently, it's just us running this thing. We never thought that after graduating college in 2020, and getting bachelor's degrees in Global Studies, that we'd be making deodorant in our mom's basement for a living (we studied the same thing). Global Studies is basically the interdisciplinary study of political, economic, ecological, social and cultural interconnectedness, on a micro and macro level, in the world. Although this study has nothing to do with making deodorant, we have an educated understanding on how our business and the beauty/skincare industry impact the environment on all of these scales. We are committed to growing our business ethically and sustainably by keeping the health of the environment and our lovely customers as our top priorities.
How it started
We've been making our own products since freshman year of college (2017) and it all started when we discovered the Zero Waste Movement through social media and were inspired to cut back on how much plastic we were using. At the time, we couldn’t find our favorite products plastic-free, so we started making our own! We became obsessed with the power of plants and the simplicity of natural ingredients. Along with this lifestyle change, came a mindset change. Not only did swapping our toxic products with natural ones heal our troubled skin, but improved many areas of our lives, and fueled our desire to change the beauty industry by making plastic-free products more available. We wanted clean and simple products that wouldn't compromise our health, waterways, or the environment and we have had so much fun creating along the way!
In 2018, we started selling our DIY products to our followers on Instagram, by request. Our blog @sustainyrself, created in 2017 during our freshman year of college, was a source for inspiration offering tips and advice on how to reduce plastic at home, routine, and day-to-day life. Little did we know that one year after starting a sustainable lifestyle blog, we’d be starting a business as well!
How it's going
We were operating our business in our mom's basement in Minneapolis, MN for the first 4 years and recently moved into a studio office in the North East Minneapolis! Living and working from home was starting to take a tole on our mental health and motivation, so we knew it was time to move the business out. Since our move in February 2022, we have been able to bring so many new things to the shop and couldn't be happier creating in a space we love and can make our own.
Becoming business women wasn’t something we had ever thought of prior to selling our products. We even hesitated to do so because we had no idea what we were getting into, nor how to do it correctly. Taxes, certifications, pricing, where to source raw materials in large quantities, sustainably, responsibly, and ethically... we just had no idea! Building our business took a lot of trial and error, but we were lucky enough to have an amazing Instagram community that supported us along the way.
As we grow, our values will remain the same. We are dedicated to providing products that work, are safe, low-waste, and have minimal environmental impact. We ship our products completely plastic-free and offset carbon emissions for every order. Because of these values, our products will never be available on corporate marketplaces such as Amazon, that value profit over people and planet.