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We believe effective products don’t have to compromise our health or the environment.

sustainable packaging

You and the environment are our top priorities. Everything about our packaging (and shipping!) is completely plastic-free, down to the label. A guide on how to responsibly dispose of our packing materials comes with every order.

ethical sourcing

We select our natural and organic raw materials based on fair trade, cruelty-free, and sustainable practices and source locally when available. All of our products are 100% cruelty-free.

pure & clean ingredients

We proudly handcraft our products in small batches, using carefully selected clean, pure, and high quality ingredients. No nasties. We've been using our magical formulas since the beginning and are confident in saying they do exactly what they are supposed to do.

the owners

Hello! We are Geevie and Sophia and we are Spanish-American identical twins. Don’t let our fancy new website fool you- we are just a team of 2, and all of our products are handcrafted by us, right at home! We graduated college from the University of Minnesota in May of 2020 and we are now 23-year-old business women!! What!! Our Spanish heritage comes from our mom, who is from Galícia, Spain, and our dad is American. His ancestors traveled to the US on the Mayflower! Although we come from two different worlds, we are still very much connected to our roots and visit our family frequently. ​We were born in the US, but lived in Valencia, Spain during our childhood, eventually moving to Minneapolis, MN in 2004, where we started and are currently operating our small biz!

Currently, it's just us running this thing. We never thought that after graduating college in 2020, and getting bachelor's degrees in Global Studies, that we'd be making deodorant in our mom's basement for a living (we studied the same thing). Global Studies is basically the interdisciplinary study of political, economic, ecological, social and cultural interconnectedness, on a micro and macro level, in the world. Although this study has nothing to do with making deodorant, we have an educated understanding on how our business and the beauty/skincare industry impact the environment on all of these scales. We are committed to growing our business ethically and sustainably by keeping the health of the environment and our lovely customers as our top priorities.

how it started

We've been making our own products since freshman year of college (2017) and it all started when we discovered the Zero Waste Movement through social media and were inspired to cut back on how much plastic we were using. At the time, we couldn’t find our favorite products plastic-free, so we started making our own! We became obsessed with the power of plants and the simplicity of natural ingredients. Along with this lifestyle change, came a mindset change. Not only did swapping our toxic products with natural ones heal our troubled skin, but improved many areas of our lives, and fueled our desire to change the beauty industry by making plastic-free products more available. We wanted clean and simple products that wouldn't compromise our health, waterways, or the environment and we have had so much fun creating along the way!

In 2018, we started selling our DIY products to our followers on Instagram, by request. Our blog @sustainyrself, created in 2017 during our freshman year of college, was a source for inspiration offering tips and advice on how to reduce plastic at home, routine, and day-to-day life. Little did we know that one year after starting a sustainable lifestyle blog, we’d be starting a business as well!

We operate our business in our mom's basement in Minneapolis, MN. Becoming business women wasn’t something we had ever thought of prior to selling our products. We even hesitated to do so because we had no idea what we were getting into, nor how to do it correctly. Taxes, certifications, pricing, where to source raw materials in large quantities, sustainably, responsibly, and ethically... we just had no idea! Building our business took a lot of trial and error, but we were lucky enough to have an amazing Instagram community that supported us along the way, and we’re still learning!


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